Mission – Brite Idea Lab

The POWER of connecting Ecosystems with unlimited INNOVATION

What makes Brite Idea Lab MAAS (Match As A Service) cloud-based AZURE platform exclusive is simple. It is an enterprise scale member portal with a user-specified MATCH component enabling members to specify what they NEED or what they HAVE. For example: I NEED Funding. Or, I HAVE funding for placement. The Match Engine automatically connects the NEEDS with the HAVES based on their Match specifications and delivers them to your Match Dashboatd 24/7. Conceptually, this model is similar to the popular dating services where people create a profile and then specify the "Ideal candidate" they want to MATCH.

Our patent-pending Match Consigner enables our members to specify WHO they want to Match and also on WHAT criteria. For Brite Idea Lab, in the entrepreneur ecosystem, they can target (or filter) WHO they want to match (i.e. individuals, corporations, organizations, plus sellers of product and services). They can specify any combination of five (5) Match Criteria consisting of keywords, needs, haves (offer/sell/share), jobs (want or opening) and categories.

Members have a back office and dashboard, modeled after Outlook, to store matches in files they create, pus disseminate their "finds" to colleagues. Since MATCH is based on Match Criteria, and not their profile, members can profile as much, or as little as they want, to protect their ID from people they don't know - yet "be found" based on their Match Criteria.

Why? Today's next generation of "find and be found" is achieved when people take charge and specify exactly what they want or need. They know exactly who their target audience is when they are buying or selling. They know exactly what they want and when they need it. In addition to BOOSTING your "find" without Advertising, MATCH also sets up a firewall specifying a FILTER of who can solicit them. They now control who gets in. MATCH is the NEW search.

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BENEFITS

Brite Idea Lab provides a "Private" member-based solution for entrepreneurs securly store raise information to connect with capital resources. Brite Idea Lab enables entrepreneurs to SEARCH and MATCH to find resources and vice versa. Advertising is eliminated and MATCH is our vehicle for "Boosting" a members presence. The investor can find companies with raises that match their sweet spot. But it goes beyond because entrepreneurs need more resources than just capital. They need human and professional capital. They need professional products and services to help then grow at an accelerated pace..

Connect Corporate America into the entrepreneurial ecosystem

Brite Idea Lab recognizes that corporations need to connect to the "entrepreneurial world" to be innovative and reactive to marketplace opportunities and new competitors. This need is based on sourcing technology components, joint ventures with early-stage businesses, as well as Merger/acquisitions with later stage companies to fully scale markets. Corporations need a seat at the table. Divisions and departments also need a seat at the table based on their specific mission.

Disrupt the current market place with a better Model

Brite Idea Lab disruptive force is based on the premise that the members are the best source of what they WANT and NEED. If they are selling a product or service they know precisely who their TARGET customer is and can define the ideal candidate. When both sides define their TARGET the "magic" begins. Then technology can begin the heavy lifting of Matching both sides of the buy-sell equation. That also works for the Want-Have equation. Now, we can enlist the power of Artificial Intelligence (AI BOTS) to find matches. We can deploy an electronic concierge (genie) enabling members to tailor their match criteria and who they want to be included in their match candidate sets. And yes, match is on demand, but also working 24/7/365 to collect the latest and most recent matches based on your specified Match Criteria.

MATCH is based on a combination of member specified preferences. For example: keywords are matched with keywords. Needs & wants are matched with haves, sell and share. Job needs are matched with job openings. Categories are matched with categories. More importantly, members can turn ON and OFF their match criteria with one click and immediately see a new candidate set of machine match results.

Match also enable members with a single click to select who they want to match. For example: they can Match to other entrepreneurs, corporations, organizations, and/or sellers of products and services to the entrepreneurial community. Of course, they can choose any combination of the above.

Brite Idea Lab enables Entrepreneurs and small business to define an unlimited number of IDEAS - each with their own sub-profile, contacts and match criteria. They choose how much of their IDEA they display to people they do not know. For each IDEA, they can launch Machine Matches and see immediately their Match Candidates. With one click they can submit their IDEA, contact them or capture their profile. Change the Match Criteria – then let Machine Match deliver a new Match candidate set.

The same MATCH process is used by all members. They define their business or individual Profile, Contacts and Match Criteria and they are automatically presented with their Machine Matches. In fact, every time they open their back office dashboard, or change their match criteria, they automatically receive a NEW candidate set of machine matches. The Match inbox dashboard enables them to work their Machine Mach queue, member-generated submissions and FOLLOW messages using conventional Outlook GUI practices for drop and drag folder creation and filing.

Provide the latest technology to "connect-the-dots"

Recognize the solution to Innovation is NOT one size fits all

Brite Idea Lab recognizes they are ONE solution to today's Innovation Marketplace. They are an important feeder-farm to the broader Corporate Innovation Marketplace. They compliment the internal mining of IDEAS internally from employees and compliment the innovation providers in C-Suite Innovation Marketplace. Match, when applied to large member databases can be a powerful front end to foster member-to-member collaboration adding value to the membership.

Recognize the solution is not just technology